Fostering efficiency, engagement, and seamless event management

New Zealand Principals' Federation Conference
Conferences + Meetings
Sponsorship + Exhibition Services


The New Zealand Principals' Federation Conference, held annually, required effective management services to ensure the success of this key networking event for New Zealand's principals. The challenge was to provide comprehensive conference and exhibition management, enhance the participant experience, and prioritise health and safety, especially in light of the COVID-19 pandemic.


Since 2016, our team has been providing management services for the New Zealand Principals' Federation Conference, fostering a long-term partnership and deep understanding of the event's requirements. We collaborated closely with Convenor, Jill Corkin, serving as the key contact throughout the engagement. Our services encompassed conference logistics, exhibition management, speaker coordination, and health and safety planning. With thorough research, proactive communication, and efficient decision-making processes, we aimed to optimise the conference experience.


The partnership and efficient event management strategies yielded significant results:

Increased participation and engagement

The 2021 in-person conference held in Rotorua attracted 740 participants and 63 exhibiting organisations, highlighting the event's strong support and ongoing popularity among principals. The inclusion of a wide-ranging afternoon activity program, managed by our team, enhanced engagement, offering diverse options for networking and relaxation. Approximately 80% of delegates participated in these activities, reinforcing their positive reception.

Flawless gala dinner experience

Our meticulous venue selection and attention to detail ensured a note-perfect Gala Dinner, a standout event for participants. By managing all aspects of the dinner, including coordination with the venue, suppliers, and sponsors, we created a seamless and memorable evening.

Streamlined speaker and session management

We provided attentive care to speakers and session chairs, ensuring their comfort and smooth presentation experiences. Our team meticulously managed audio-visual facilities to guarantee flawless operations during sessions, contributing to a high-quality content delivery.

Successful exhibition management

Our Sponsorship and Exhibition team, consisting of Nihal, Sarah, and Ani, facilitated a sizeable exhibition, handling sales, contracting, and coordination with exhibitors and sponsors. They provided comprehensive support, creating a portal for easy access to information and assisting exhibitors and sponsors throughout the conference.

Proactive health and safety planning

Given the COVID-19 pandemic, prioritising health and safety was paramount. We developed a robust health and safety management plan in collaboration with the venue and suppliers, regularly updating it to address potential risks and hazards. Clear communication, thorough traffic management planning, and adherence to health and safety protocols ensured a safe environment for all attendees.

Efficient planning process and timely execution

The continuity achieved through working with the same convenor over several years resulted in a more efficient and fulfilling planning process. Clarity of roles and a deep understanding of conference history allowed for streamlined decision-making and a shorter lead-in time, with the 2021 conference organized within a 7-month timeframe instead of the traditional 12 months. This efficiency enabled timely completion of tasks and facilitated informed decision-making for improvements, such as optimising the first timers' function for enhanced early connections.

The long-standing partnership and meticulous event management provided by our team ensured the New Zealand Principals' Federation Conference consistently delivered engaging and seamless experiences for principals. The success of the conference, its growing participation, and positive feedback from participants demonstrated the effectiveness of our collaborative approach and commitment to excellence.

Ready to elevate your conference?

Contact us today to start planning your next compelling event. Our team is ready to help you connect, engage and inspire your audience.